Boston Auto Study- November 2019

Hello,

Thank you for being a part of the Q-Insights Database.

We are currently recruiting for an in person study on the topic of Vehicles.

The study will be held on Monday, November 18th in the Boston area and you will be compensated $150 immediately after the session.

If you are interested in participating, please fill out the survey below.

By clicking “OK” you agree that as to personal data you supply in response to this questionnaire, if any, we may (i) use it ourselves in connection with our recruitment activity, (ii) share it with third parties assisting us with this project, who may use it solely in connection with this project, or (iii) share it with the client commissioning the research study, who may use it in connection with the study. Please refer to our Privacy Policy for more details.

If you pre-qualify we will call you to ask some additional qualifying questions.

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* 1. What is your gender?

Male

Female

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* 2. What is your age?

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* 3. Do you have a valid US driver’s license?

Yes

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* 4. What is the make of your PRIMARY vehicle?

Audi

Bentley

Benz

BMW

Cadillac

Chevrolet

Chrysler

Corvette

Dodge

Fiat

Ford

Honda

Hyundai

Jeep

KIA

Lexus

Lincoln

Mazda

Mercedes-Benz

Mini

Mitsubishi

Nissan

Rolls-Royce

Subaru

Toyota

Volkswagen

Volvo

Other (please specify)

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* 5. What is the model of your PRIMARY vehicle?

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* 6. What is the year of your PRIMARY vehicle?

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* 7. How did you acquire your primary vehicle?

Purchased New

Leased New

Used

Certified Pre-Owned

Received as a gift

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* 8. Are you planning to buy or lease a vehicle in the next few years?

Yes

Not sure

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* 9. When do you plan to buy or lease your next vehicle?

Within the next 0-3 months

Within the next 4-6 months

Within the next 7-12 months

Within the next 1 to 2 years

Within the next 2 to 3 years

More than 3 years

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* 10. Thinking about your next vehicle, what are you most likely to buy/lease?

A new vehicle

A used/certified pre-owned vehicle

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* 11. When you buy/lease this new vehicle, would you say…?

I will be the primary decision-maker

I will share the decision

Someone else will make the decision

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* 12. Who will be the primary driver of this new vehicle?

Myself

Myself and someone else

Someone else

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* 13. In the future, how likely would you be to consider buying/leasing a vehicle made by?

	Definitely would not consider	Probably would not consider	Might or might not consider	Probably would consider	Definitely would consider
American manufacturer	American manufacturer Definitely would not consider	American manufacturer Probably would not consider	American manufacturer Might or might not consider	American manufacturer Probably would consider	American manufacturer Definitely would consider
European manufacturer	European manufacturer Definitely would not consider	European manufacturer Probably would not consider	European manufacturer Might or might not consider	European manufacturer Probably would consider	European manufacturer Definitely would consider
Japanese manufacturer	Japanese manufacturer Definitely would not consider	Japanese manufacturer Probably would not consider	Japanese manufacturer Might or might not consider	Japanese manufacturer Probably would consider	Japanese manufacturer Definitely would consider
Korean manufacturer	Korean manufacturer Definitely would not consider	Korean manufacturer Probably would not consider	Korean manufacturer Might or might not consider	Korean manufacturer Probably would consider	Korean manufacturer Definitely would consider

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* 14. Now here’s a list of different automotive brands. How would you rate your overall opinion of these brands? Would you say that

	Poor	Not so good	Fair	Good	Very Good	Excellent	Not familiar enough to have an opinion
Ford	Ford Poor	Ford Not so good	Ford Fair	Ford Good	Ford Very Good	Ford Excellent	Ford Not familiar enough to have an opinion
Honda	Honda Poor	Honda Not so good	Honda Fair	Honda Good	Honda Very Good	Honda Excellent	Honda Not familiar enough to have an opinion
Toyota	Toyota Poor	Toyota Not so good	Toyota Fair	Toyota Good	Toyota Very Good	Toyota Excellent	Toyota Not familiar enough to have an opinion
Kia	Kia Poor	Kia Not so good	Kia Fair	Kia Good	Kia Very Good	Kia Excellent	Kia Not familiar enough to have an opinion

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* 15. What are the top 5 vehicles makes that you are currently considering?

Make 1

Make 2

Make 3

Make 4

Make 5

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* 16. Which of the following, if any, are you considering for your next vehicle purchase?

Hybrid or Electric compact/mid-size car or SUV (like a Chevy Volt, Toyota Prius, Ford Escape or Toyota RAV4 Hybrid)

Compact car (like a Ford Focus, Honda Civic, or Toyota Corolla)

Mid-size car (like a Toyota Camry, or Ford Fusion)

Full-size Pickup (like a Chevy Silverado, Dodge Ram, or Ford F-150)

Compact Pickup (like a Nissan Frontier, Toyota Tacoma, or Honda Ridgeline)

Crossover compact SUV (like Honda H-RV, Mazda CX-3, or Subaru Crosstrek)

Small SUV (like a Toyota RAV4, Honda CR-V, or Ford Escape)

Mid-size SUV (like a Ford Explorer, Nissan Pathfinder, or Honda Pilot)

Minivan (like a Toyota Sienna, or Honda Odyssey)

None of the above

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* 17. How many hours of television (live, streamed, recorded, or Video On Demand) do you typically watch in an average week?

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* 18. Which of the following best describes what you typically do when TV commercials come on

I never watch them. I leave the room to do other things, fast forward or I change the channel

I sometimes watch them – depends on what the commercial is

I frequently watch them

I do not watch TV

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* 19. Which of the following best describes your ethnicity?

Black or African American

White or Caucasian

Asian or Asian American

Hispanic or Latino

American Indian or Alaska Native

Other (please specify)

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* 20. What is your marital status?

Single

Married

Living with partner

Divorced/Separated/Widowed

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* 21. Which category best describes your family’s total annual household income before taxes?

Less than $34,999

$35,000 - $39,999

$40,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,999

$200,000 or more

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* 22. What is the highest level of formal education that you have completed?

Some high school or less

Graduated from high school

Trade/technical school

Some college

Graduated college/Bachelor’s degree

Some graduate school

Completed graduate school

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* 23. What is your employment status?

Employed full-time (30 or more hours per week)

Employed part-time (Less than 30 hours per week)

Full-time student

A Homemaker

Retired

Unemployed, looking for work

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* 24. What is your occupation? And what Industry is that?

Occupation

Industry

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* 25. What is your contact info?

Name

City/Town

State/Province

Email Address

Phone Number